Reklam Harcamalarının Firma Kârlılığı ve Satışlardaki Değişime Etkisi

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SÖNMEZ A. R., ÖZKAN PİR E.

Gaziantep University Journal of Social Sciences, vol.20, no.2, pp.644-656, 2021 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 20 Issue: 2
• Publication Date: 2021
• Doi Number: 10.21547/jss.875745
• Journal Name: Gaziantep University Journal of Social Sciences
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.644-656
• Erzincan Binali Yildirim University Affiliated: Yes