Akademik Veri Yönetim Sistemi
International Conference of Interdisciplinary Studies, Texas, Amerika Birleşik Devletleri, 16 - 19 Nisan 2015, ss.830-843
The purpose of this research is to introduce awareness of competition and this phenomenons’ theoretical and empirical bases as a new and alternative way to increase company profitability, and to examine its effect on firms performance. A scale was developed to measure the awareness of competition level of top management teams and a survey was conducted with the participation of 380 managers. Findings from the analysis shown that a positive correlation between the firm performance and the instinct for benefiting from the opportunities, strategic vigilance, motivation for competition, competitive market information that are dimensions of awareness of competition.