A Look on Public Relations Education in Turkey


Yengin D. A. , Ilgin H. O. , Ertekin I.

Communication and Technology Congress (CTC), İstanbul, Türkiye, 22 - 23 Kasım 2017, ss.69-87 identifier

  • Cilt numarası:
  • Doi Numarası: 10.7456/ctc_2017_06
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.69-87

Özet

This study covers an examination of the "Public Relations" education and the respective issues of Communication Faculties in Turkey. It is evident that the public relations units are vital for all government bodies and commercial organizations in Turkey. However, the concept of 'public relations' is not properly comprehended and emerging issues lead to a questioning of the public relations education. After a general examination of the communication education in Turkey, the public relations education and its issues shall be examined to investigate the conditions for better education on public relations. In this study, the concept of public relations and its extensions have been discussed through a literature review and in line with such definitions, an online survey (questionnaire method) has been conducted with the teaching staff, students and graduates of public relations departments as random participants and the data has been analyzed. The population of the study comprises the public relations students in Turkey. In addition to the analyses and examinations in this study, the aim has been to reveal the structure of public relations education in Turkey and to generate solutions for issues.