Independent Journal of Management & Production, cilt.12, sa.1, ss.95-114, 2021 (ESCI)
Airline companies has been incorporated various cooperation forms to handle
risky situations arising from high competition level and to gain sustainable
competitive advantages. The aim of this research is to reveal the transformation
that strategic airline alliances and airline joint ventures have, with their current
situation. In this research, which adopted the qualitative research design, semistructured interviews were held with top executives of five traditional airline
companies affiliated to strategic airline alliances and airline joint ventures. The
most significant finding obtained as a result of the research is that airline
companies affiliated with strategic airline alliances are beginning to question
alliances’ structures though airlines accept that alliances are still valuable to
them. Another remarkable finding is that airlines have begun to move out of
classical form with newly launched form of joint venture.