Akademik Veri Yönetim Sistemi
Bartın University Journal of Faculty of Economics and Administrative Science, cilt.11, sa.22, ss.507-532, 2020 (Hakemli Dergi)
Behavioral economics has developed as an alternative view of the orthodox economy
and has not seen the core stream in the innovation process. However, behavioral
economics may actively contribute to new product development through its smart
methods. This paper demonstrates how behavioral economics may contribute to the
innovation process. The 5-steps method is developed: Business outcomes, personas,
user needs, behavioral brainstorming, and hypothesizing. In a class activity, we test the
process of learning management systems with students. The behavioral methods are
explained. Team members interview with administrators, teachers, and students. They
provide insights and ideas by realizing how behavioral economics has much to offer a
business world in which most management ideas and best practices are freely available
to be replicated and exploited. Managers now look to innovation as the primary source
of differentiation and competitive advantage; they would succeed incorporating
behavioral economics into the innovative process. In this paper, we particularly focus on
the improvement of education quality through behavioral economics. The result we
expect is both higher-quality knowledge transfer and reduce preparation time,
permitting much earlier and better-informed contact with students.