Research Information System
INTERNATIONAL CONFERENCE OF AERONAUTICS AND ASTRONAUTICS (ICAA’2021), Konya, Turkey, 10 November 2021
The Covid-19 pandemic is expressed as a catastrophic crisis that has hit the sustainability of the
airline industry worldwide. In this context, it is a matter of curiosity, how this crisis caused a
change in the attractiveness and competitiveness level of the industry. Accordingly, the study
aims to reveal how the attractiveness and competitiveness level of the Turkish airline industry
has changed post-Covid-19. To do this, based on the framework of Porter's five force analysis,
the study employs the Best Worst Method (BWM) and the competitiveness level scale. In this
scope, the opinions of two experts were taken for the criteria and competitiveness scale. The
results show that there has been a decrease in the threat of current competitors and the threat of
potential competitors, in the post-Covid-19 era in the Turkish airline industry. Another
remarkable result reveals that the competitiveness level of the Turkish airline industry has also
decreased.