Awareness of competition at senior management and its effect on firm performance

Yeşilkaya M.

International Journal of Business and Social Science, cilt.6, sa.12, ss.66-107, 2015 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 6 Sayı: 12
  • Basım Tarihi: 2015
  • Dergi Adı: International Journal of Business and Social Science
  • Derginin Tarandığı İndeksler: EBSCO Education Source
  • Sayfa Sayıları: ss.66-107
  • Erzincan Binali Yıldırım Üniversitesi Adresli: Hayır

Özet

The purpose of this research is to introduce “awareness of competition” and this phenomenon’s theoretical and empirical bases as a new and alternative way to increase company profitability, and to examine its effect on firms performance. A scale was developed to measure the awareness of competition level of top management teams and a survey was conducted with the participation of 380 managers. Findings obtained from the analysis, shown that a positive correlation between the firm performance and the instinct for benefiting from the opportunities, strategic vigilance, motivation for competition, competitive market information that are dimensions of awareness of competition.