The Mediating Role of Brand Trust in the Effect of Brand Authenticity on Brand Loyalty: A Study in the Retail Industry
Uluslararası İktisadi ve İdari İncelemeler Dergisi, no.52, pp.225-244, 2026 (TRDizin)
- Publication Type: Article / Article
- Publication Date: 2026
- Doi Number: 10.18092/ulikidince.1942639
- Journal Name: Uluslararası İktisadi ve İdari İncelemeler Dergisi
- Journal Indexes: TR DİZİN (ULAKBİM)
- Page Numbers: pp.225-244
- Erzincan Binali Yildirim University Affiliated: Yes