Determining The Role Of One-To-One Marketing Strategies On Forming Corporation Image: An Application On An Airline


Badur F.

in: Current Approaches on Business and Economics, Ömer Kürşad Tüfekçi, Editor, Strategic Researches Academy, New York, pp.109-135, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Strategic Researches Academy
  • City: New York
  • Page Numbers: pp.109-135
  • Editors: Ömer Kürşad Tüfekçi, Editor
  • Erzincan Binali Yildirim University Affiliated: Yes