The Impact of Social Media on Healthcare Preferences: Parallel Mediating Roles of Herd Effect and Electronic Word-of-Mouth Marketing

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Ağaoğlu F. O., Tarsuslu S., Baş M., Ekinci L. O.

Turkish Studies - Economics, Finance, Politics , vol.20, no.2, pp.517-535, 2025 (TRDizin)

• Publication Type: Article / Article
• Volume: 20 Issue: 2
• Publication Date: 2025
• Doi Number: 10.7827/turkishstudies.80682
• Journal Name: Turkish Studies - Economics, Finance, Politics
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.517-535
• Erzincan Binali Yildirim University Affiliated: Yes