ÖZKAN PİR, E. A New Approach to Consumer Behavior Analysis: Neuromarketing. 2019. In Innovative Approaches in Social, Human and Administrative Sciences , Ekin Publishing House, 1-18.

ÖZKAN PİR, E., (2019). A New Approach to Consumer Behavior Analysis: Neuromarketing. Innovative Approaches in Social, Human and Administrative Sciences (pp.1-18), Ekin Publishing House.

ÖZKAN PİR, ESRA. "A New Approach to Consumer Behavior Analysis: Neuromarketing." In Innovative Approaches in Social, Human and Administrative Sciences , 1-18. Ekin Publishing House, 2019

ÖZKAN PİR, ESRA Ö. . "A New Approach to Consumer Behavior Analysis: Neuromarketing." Innovative Approaches in Social, Human and Administrative Sciences , Ekin Publishing House, 2019, pp.1-18.

ÖZKAN PİR, E. (2019) "A New Approach to Consumer Behavior Analysis: Neuromarketing", Innovative Approaches in Social, Human and Administrative Sciences . Ekin Publishing House.

@bookchapter{bookchapter, author ={ESRA ÖZKAN PİR}, chaptertitle={A New Approach to Consumer Behavior Analysis: Neuromarketing}, booktitle={ Innovative Approaches in Social, Human and Administrative Sciences}, publisher={Ekin Publishing House}, city={},year={2019} }